10b5-1 trading plans under the microscope


Financier Worldwide Magazine

May 2013 Issue

May 2013 Issue

Could abuses of 10b5-1 trading plans become the next corporate governance scandal?

The fundamental principle underlying Rule 10b5-1 of the US securities laws is that an insider is not engaged in manipulating the market – even if the insider possesses material, nonpublic information at the time of a trade – if that the trade occurs automatically according to a predetermined plan established before the insider ever possessed the material inside information.

10b5-1 Trading Plans are under scrutiny by both the Department of Justice and the Securities and Exchange Commission. Their attention was drawn to the issue by a November 2012 Wall Street Journal article that suggested that some executives may have benefited from above-market returns under their Rule 10b5-1 trading plans (‘Executives’ Good Luck in Trading Own Stock’).

This is not the first time 10b5-1 trading plans have been identified as problematic: consider the research published by Professor Alan Jagolinzer back in 2006 and the subsequent press that followed. This might, however, be the moment that regulators will seek to punish plan abusers. And, reminiscent of the options back-dating scandals of the mid-2000s, no doubt innocent users of these plans who acted in good faith will be caught up in investigations as well.

Now is the time for public companies to review their 10b5-1 trading plans, and – where needed – modify company policies to lessen the chance of abuse.

To help you calibrate and address the risk, this article provides some background on 10b5-1 trading plans, and offers recommendations for best practices related to 10b5-1 trading plans.


Numerous public company directors and officers – ‘insiders’ – systematically sell stock of the companies that they serve through 10b5-1 trading plans. When properly implemented, these plans help insiders avoid three undesirable outcomes. First, never selling shares of company stock because of almost constant possession of material nonpublic information, and thus failing to sufficiently diversify their own personal portfolios.

Second, selling their shares and then being subject to charges of violating the criminal laws that prohibit trading on the basis of material non-public information.

Third, providing fodder for the civil securities class action plaintiff bar if the price of their company’s stock happens to fall sharply after the insider sales of stock. In theory, because sales are scheduled well in advance of their execution date and the plans are put into place at a time when the insider holds no material, nonpublic information, 10b5-1 trading plans prevent insiders from using material, nonpublic information to time the sale of their shares.

The popularity of 10b5-1 trading plans

Given the affirmative defence against insider trading afforded to executives who follow the prescriptions of Rule 10b5-1, the popularity of 10b5-1 trading plans is unsurprising. In addition to enabling sales of stock by insiders, 10b5-1 trading plans may afford protection to defendants in securities class action lawsuits.

To understand the protection afforded in a securities class action, consider the typical allegations raised in a shareholder suit: the shareholder plaintiffs accuse the defendant insiders of violating Section 10(b) of the Securities and Exchange Act of 1934 and Rule 10b-5, with the thrust of the allegations being that company insiders committed fraud on the market, usually through false disclosure or failure to make necessary disclosures so as to support the price of a company’s stock.

To prevail in their quest to find an insider liable of a 10b-5 violation, one element that the shareholder plaintiffs must establish is that the defendant insiders acted with intent to commit fraud. The shareholder plaintiffs’ job is made easier when they can point to sales of stock made by the insiders at allegedly artificial prices – sales allegedly timed to personally enrich the defendant insiders. The fact that sales made by an insider were instead made pursuant to a pre-established 10b5-1 plan may rebut the bad intent that a trade by an insider may otherwise imply.

Possible evidence of abuse

The first systematic study of 10b5-1 trading plans was published by Professor Alan Jagolinzer, then a professor at Stanford University’s Graduate School Business, in 2006.

Jagolinzer’s research examined the return on trades made through 10b5-1 trading plans. His analysis of the data suggested that some insiders were using 10b5-1 trading plans so ‘strategically’ that the insider trading laws may have been broken.

The preliminary results of the study suggested that the timing of trades under 10b5-1 plans was not always left to chance. Based on the data compiled by the study, insiders participating in 10b5-1 plans beat the market by 6 percent over six months, while those who did not participate in such plans beat the market only by 1.9 percent. These statistically significant results were indeed surprising if 10b5-1 plans were being employed in a way that did not take advantage of material insider information. Notably, Jagolinzer’s research observed that early 10b5-1 plan terminations were not implemented randomly, but rather tend to precede declines in stock prices.

Fast forwarding to November 2012, the Wall Street Journal reported that it has examined “thousands of instances since 2004” of corporate executive trades. Their conclusion? They found statistical evidence of abusive trading by insiders.

Plan recommendations

Press reports have made it abundantly clear that the regulators are interested in investigating instances of abuses in 10b5-1 trading plans. Public companies should consequently examine the terms and conditions of their 10b5-1 trading plans. To avoid even the appearance of impropriety, consider implementing the following practices:

Public disclosure. Promptly disclose the implementation of 10b5-1 trading plans on Form 8-K. Although not required by the SEC, such disclosure guarantees that the public is put on notice of a 10b5-1 plan’s existence.

Minimum 60-day gap between disclosure and trading. Mandate that at least 60 days elapse between the public disclosure of the implementation of a new 10b5-1 plan and the first trade made under the plan. A 90-day period would be even better. This will minimise any appearance of market timing.

Reporting plan sales on Form 4s. Ensure that all 10b5-1 plan sales are promptly disclosed on Form 4. In addition, insiders should note on the Form 4s that the sales are being made pursuant to 10b5-1 trading plan.

Limited modifications to 10b5-1 plans. There should only be minimal, if any, modifications to a 10b5-1 trading plan once adopted. If changes are made to a plan, there should be a significant lag period of at least 30 days between the adoption of the plan modifications and the first trade made pursuant to the modified plan.

Minimal terminations. Suspensions and terminations of the 10b5-1 plans should be allowed infrequently – very infrequently. If an insider is uncomfortable with this restriction, that insider might instead consider implementing shorter duration plans such as just six or nine months, but always with significant lag periods of at least 30 days between the adoption of the new plan and the first trade made pursuant to that plan.

Small sales over time. Rather than just a few large sales, consider designing 10b5-1 plans to cause a number of smaller sales over time. Such a pattern will minimise inferences of exploitation of material nonpublic information.

Isolation of trading plan broker. Have the 10b5-1 plan administered by a broker who is not the insider’s broker for the insider’s other securities. As a result of isolating the broker, the insider will have many fewer reasons to communicate with the plan broker. With less need for information exchange, it is less likely that the insider will be able to convey information – advertently or inadvertently – that might help the plan broker improve the returns from the 10b5-1 plan. At the very least, isolation of the plan broker will curtail the appearance that the insider is somehow systematically conveying material nonpublic information to the broker. Furthermore, the insider should set up communication protocols with the plan broker – for example, only in writing – that would help rebut any implication that the insider is feeding material nonpublic information to a broker who may have discretion over the execution of a particular trade.

No other trading. Insiders who have 10b5-1 trading plans should only trade the company’s stock pursuant to those plans. Not only will trades made outside of the currently-existing plan not benefit from the protection afforded by 10b5-1 plans, but such trades may call into question the claim that the 10b5-1 plan is truly a part of a preplanned diversification strategy.

Mandate that at least 60 days elapse between the public disclosure of the implementation of a new 10b5-1 plan and the first trade made under the plan.

Out in front on the issue

Given the advantages 10b5-1 plans offer to insiders and their companies – allowing insiders to achieve liquidity in their company’s stock at a much reduced risk of being accused of illegal insider trading – it would be premature to abandon the use of these plans. Nevertheless, public companies should review their policies and possibly modify – their 10b5-1 trading plan policies.


Priya Cherian Huskins is a partner at Woodruff-Sawyer & Co. She can be contacted on +1 (415) 402 6527 or by email: phuskins@wsandco.com.

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Priya Cherian Huskins

Woodruff-Sawyer & Co. She

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