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In today’s globalised economy, transfer pricing has emerged as a critical area of focus for multinational enterprises (MNEs) and tax authorities alike. The practice of setting prices for transactions between related entities across different jurisdictions affects not only tax liabilities but also financial reporting and regulatory compliance.

As transfer pricing regulations continue to evolve, MNEs face increasing challenges in balancing tax efficiency with adherence to complex international guidelines. One of the most significant recent developments is the rise of technology-driven solutions – particularly artificial intelligence (AI) – which are reshaping the transfer pricing landscape. AI is proving transformative in the tax space, where it enables firms to rapidly review and summarise intercompany agreements, automate documentation and enhance compliance processes.

While AI is not a panacea and cannot fully replace human expertise, it represents a pivotal shift in how transfer pricing is approached. Like many other industries, the transfer pricing sector stands at a crossroads, where the adoption and integration of AI tools could redefine operational efficiency and strategic decision making.

Against this backdrop, Financier Worldwide turns to some of the leading lights in their field, who share their stories…

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