BY Fraser Tennant
In a $1.2bn deal it says will strengthen its position in the sports betting industry, global entertainment, sports and content company Endeavor Group Holdings, Inc. is to acquire OpenBet, the sports betting unit of gaming entertainment company Scientific Games Corporation.
Under the terms of the definitive agreement, Scientific Games will receive $1bn in cash and $200m in Endeavor Class A common stock, subject to customary purchase price adjustments.
“This transaction represents the culmination of a thorough process to divest OpenBet in order to maximise value for our shareholders and rapidly advance our vision to become the leading cross-platform global game company,” said Barry Cottle, president and chief executive of Scientific Games. “The transaction is a significant milestone towards optimizing our portfolio and de-levering the balance sheet to enhance our financial flexibility.”
One of the world’s leading global online sports betting technology companies, OpenBet is the number one business-to-business sports betting partner in the US, UK, Australia and Canada, with a leading position in Europe and Asia Pacific. The company has over 75 global customers, including 24 sports books across 12 states and a 100 percent uptime record across major sporting events.
“OpenBet has built an incredible sports betting suite anchored in its best-in-class betting engine and now including expanded content, services and products for sports books and fans,” said Ariel Emanuel, chief executive of Endeavor. “This capability set is the ideal complement to our IMG ARENA sports betting business, which works directly with sports rights holders. We look forward to growing these businesses together to capitalise on the strong secular tailwinds in the sports betting ecosystem.”
The transaction is expected to close in the second quarter of 2022, subject to applicable regulatory approvals and customary closing conditions.
“This transaction will position us to invest both organically and inorganically in key growth areas, particularly in content and digital markets,” concluded Mr Cottle. “We are delivering on our promises and executing on our strategy to transform our company and unlock significant value for employees, customers and shareholders.”
News: Endeavor to buy sports betting unit from Scientific Games for $1.2 bln